Optimizing Online Accounts according to the algorithmic guidelines
Businesses
can use a variety of strategies in order to establish a valuable online
reputation. For both my customers, as well as the participants of a training, I
follow a methodology for the optimization of
websites together with social media, find- and visibility in Google and
advertisement. At the same time, I tune these toward the belonging algorithms,
which in other words also could be described as ‘calculation metrics’’ as they
carry a significant relation with the position of both Ad’s and websites, as an
example one could think of:
·
Quality
score algorithm for Adwords
·
Relevance
score algorithm for Ad’s in Facebook
·
Local
(Pigeon) for local search results
·
Linkbuilding
as an overall algorithm for websites and web pages in Search
Especially
for the improvement of find-and visibility in Google, it’s impeccable for companies
and their online marketers to understand the regulations of those belonging
algorithms. During my career, I too oftentimes saw companies jeopardizing their
goal due to a lack of knowledge.
Both
Facebook and Google pay attention to visitor behavior and grant those ad’s and
websites that obtain the highest score. In my view, it would be highly
recommendable if companies, ‘before
making an investment,’ examine the amount of experience and knowledge about
algorithms, and only seek for those partners/person who can demonstrate a
proven track record.
